Google Analytics

Last updated: 6/14/2023

Overview

Google Analytics is a free tool that gives you the opportunity to analyze data to get a deeper understanding of your customers and how they use your app. Examples include understanding which places are hardest to find in your venue or what users typically search for when looking for a location.

MapsPeople can enable event tracking for your MapsIndoors Standard Web Application. When implementing your own application using the MapsIndoors SDKs, you can implement event tracking using your analytics service of choice.

The following diagram represents the flow of information from MapsIndoors to Google Analytics.

Google Analytics Flow

Get Started

To start seeing stats for your standard web app:

Create or sign in to your Analytics account:

Go to google.com/analytics
Do one of the following:
- To create an account, click "Start for free".
- To sign in to your account, Click "Sign in to Analytics".

Set up a property in your Analytics account. A property represents your website, and is the collection point in Analytics for the data from your site.
Provide your MapsIndoors project manager with your newly created Property ID.

After doing this, within 24 hours you will start receiving stats and events in your Google Analytics Dashboard.

Events Overview

When a Property ID is added to your MapsIndoors Solution you will see the following events in Google Analytics.

Events seen below are only tracked in the Standard Web App.

Category	Action	Label	Description
Search	Pressed "Enter" key	"Cantee" search query	Entered search query when Enter Key is hit
Search	Selected Location in search results list	"Main Cannteen" – locationId ("Cantee" search query)	Location name and id followed by the entered search query
Categories	Selected Category	"Canteens" – categoryId	Category name and id
Directions	Clicked "Get Directions"	"Main Canteen" – locationId	"Get directions" button was clicked for selected location"
Directions	Got directions	From "User location" to "Main Canteen" – locationId	Directions from users position to an MapsIndoors location
Directions	Got directions	From "Office" – locationId to "Main Canteen" – locationId	Directions between two MapsIndoors locations
Directions	Got directions	From "Main Canteen" – locationdId to external location	Directions from MapsIndoors location to external location
Directions	Clear input	Origin input field	Origin was cleared
Directions	Clear input	Destination input field	Destination was cleared
Directions	Selected avoid stairs	Avoided stairs enabled for directions to "Main Canteen" – locationId	Avoid stairs was enabled
Directions	Selected avoid stairs	Avoided stairs enabled for directions to external location	Avoid stairs was enabled
Map	Location clicked on map	"Main Canteen" - locationId	Location name and id
Map	Cluster clicked on map	"type of locations" type	Location type for selected cluster

General Statistics

Using Google Analytics also gives you access to general website statistics such as:

Current active users and their geography
Current active sessions by country
Users by time of day
Number of users and new users
Number of sessions and sessions per user
Page views
Pages per session
Average session duration
Bounce rate
Number of and percentage of users for each language
Browser type
Service provider
Mobile device type
...and more

For more information on how to get started with Google Analytics please read this article: https://support.google.com/analytics/answer/1008015.